ALYNN® REBRANDing & ART DIRECTION
ART DIRECTION / BRANDING / PRODUCT DEV / PHOTOGRAPHY
Alynn® is a heritage menswear brand that combines classic style with a cheeky sense of humor. I was tasked with updating the brand for a new generation, refreshing the logo, printed materials, and designing hundreds of products including ties, socks, scarves, shirts, belts, and more.
![alynn_logo_02.jpg](https://images.squarespace-cdn.com/content/v1/613f58debf1d446167b41d4f/1aff5ca7-cfb7-42c7-9158-4c08bccbfa5b/alynn_logo_02.jpg)
![alynn_shipping_box_01.jpg](https://images.squarespace-cdn.com/content/v1/613f58debf1d446167b41d4f/3824ab1d-84ae-46ba-bb7d-9d59f1596d70/alynn_shipping_box_01.jpg)
![alynn_pins_01.jpg](https://images.squarespace-cdn.com/content/v1/613f58debf1d446167b41d4f/c71acb8d-3d75-4be7-92b6-0ce171d2bb6e/alynn_pins_01.jpg)
![Logo / Boxes / Pins / Tote / Tray](https://images.squarespace-cdn.com/content/v1/613f58debf1d446167b41d4f/8340b1cd-f64f-433e-81c0-d7492eeba834/alynn_tray_tote_02.gif)
Logo / Boxes / Pins / Tote / Tray
![spacer_01.png](https://images.squarespace-cdn.com/content/v1/613f58debf1d446167b41d4f/51ec279b-51f3-4e46-9a72-3565d5895c63/spacer_01.png)
![mens_socks_01.jpg](https://images.squarespace-cdn.com/content/v1/613f58debf1d446167b41d4f/0fe893cd-c83c-42c7-9d95-96a6bfaab1b1/mens_socks_01.jpg)
![mens_socks_03.jpg](https://images.squarespace-cdn.com/content/v1/613f58debf1d446167b41d4f/5cf01fba-a4e5-4300-81ec-10aa12353206/mens_socks_03.jpg)
![mens_socks_05.jpg](https://images.squarespace-cdn.com/content/v1/613f58debf1d446167b41d4f/c32195b6-959a-479b-9676-93b7127cbb1e/mens_socks_05.jpg)
![womens_socks_01.jpg](https://images.squarespace-cdn.com/content/v1/613f58debf1d446167b41d4f/9b8f2b1d-9809-4f9d-bada-bba4b48180bb/womens_socks_01.jpg)
![toe_to_toe_comp_02.jpg](https://images.squarespace-cdn.com/content/v1/613f58debf1d446167b41d4f/44334072-b5b9-4a95-88e7-7bfacba01fbd/toe_to_toe_comp_02.jpg)
![mens_socks_02.jpg](https://images.squarespace-cdn.com/content/v1/613f58debf1d446167b41d4f/eea5dc07-1e48-4e45-9936-30705fb93731/mens_socks_02.jpg)
![Alynn® Socks](https://images.squarespace-cdn.com/content/v1/613f58debf1d446167b41d4f/8bbd256f-19c1-4867-9e87-357cd4b793f5/mens_socks_04.jpg)
Alynn® Socks
![spacer_4.png](https://images.squarespace-cdn.com/content/v1/613f58debf1d446167b41d4f/438b1ef5-243d-4b06-ae8f-63d6b2650dc8/spacer_4.png)
![alynn_shirts_model_01.jpg](https://images.squarespace-cdn.com/content/v1/613f58debf1d446167b41d4f/c43182ca-66c9-4ffb-a426-3c8a015c025a/alynn_shirts_model_01.jpg)
![alynn_shirts_flatlay_02.jpg](https://images.squarespace-cdn.com/content/v1/613f58debf1d446167b41d4f/14c322d5-0d20-48a1-ad58-781d261771a4/alynn_shirts_flatlay_02.jpg)
![alynn_shirts_model_03.jpg](https://images.squarespace-cdn.com/content/v1/613f58debf1d446167b41d4f/2ad73042-2255-4765-bd09-1daa736f090f/alynn_shirts_model_03.jpg)
![well_played_grid_01.gif](https://images.squarespace-cdn.com/content/v1/613f58debf1d446167b41d4f/45f7154b-b623-4551-8c73-3047f0ec7d3d/well_played_grid_01.gif)
![Alynn® Dress Shirts](https://images.squarespace-cdn.com/content/v1/613f58debf1d446167b41d4f/bf59a8bd-232e-402d-9c11-227da9aa28fc/alynn_shirts_model_02.jpg)
Alynn® Dress Shirts
![spacer_2.png](https://images.squarespace-cdn.com/content/v1/613f58debf1d446167b41d4f/fdfaa5e1-402e-4759-9dd6-5aa89be96e88/spacer_2.png)
![alynn_scarves_01.jpg](https://images.squarespace-cdn.com/content/v1/613f58debf1d446167b41d4f/50adfd7c-cb80-4e45-aee3-424713295c1d/alynn_scarves_01.jpg)
![alynn_scarves_03.jpg](https://images.squarespace-cdn.com/content/v1/613f58debf1d446167b41d4f/ffd339d3-4178-463b-bd9f-1ddabbe0a7a6/alynn_scarves_03.jpg)
![alynn_scarves_04.jpg](https://images.squarespace-cdn.com/content/v1/613f58debf1d446167b41d4f/70a0fdac-4055-423f-a4bf-c005050ddde8/alynn_scarves_04.jpg)
![alynn_scarves_05.jpg](https://images.squarespace-cdn.com/content/v1/613f58debf1d446167b41d4f/f1bb78d0-dbf9-4c98-a682-a0ad679a3dae/alynn_scarves_05.jpg)
![Alynn® Silk Scarves](https://images.squarespace-cdn.com/content/v1/613f58debf1d446167b41d4f/3f9c7feb-8725-406a-881a-c6586138343f/alynn_scarves_06.jpg)
Alynn® Silk Scarves
![spacer_6.png](https://images.squarespace-cdn.com/content/v1/613f58debf1d446167b41d4f/184cc032-cbcf-45ce-96bf-0279b7c357f2/spacer_6.png)
![al_ties_06.jpg](https://images.squarespace-cdn.com/content/v1/613f58debf1d446167b41d4f/fc612ce6-78f0-4ece-843d-6a6f220a8ccf/al_ties_06.jpg)
![al_ties_02.jpg](https://images.squarespace-cdn.com/content/v1/613f58debf1d446167b41d4f/cf79d6c4-9495-4281-a474-64d146501318/al_ties_02.jpg)
![al_ties_04.jpg](https://images.squarespace-cdn.com/content/v1/613f58debf1d446167b41d4f/c6c66677-ad56-47ac-9f27-93f82754ea4f/al_ties_04.jpg)
![Woven Ties / Silk Printed Ties](https://images.squarespace-cdn.com/content/v1/613f58debf1d446167b41d4f/7e836568-fa90-4e3d-b328-03fc32fec9fa/al_ties_05.jpg)
Woven Ties / Silk Printed Ties