GUAPBOX®
CONCEPT / ART DIRECTION / DESIGN / PHOTOGRAPHY
Guapbox® is a monthly accessory subscription service for fashion-forward men who take pride in keeping their style fresh. I led this project from concept to implementation, and within months of launch, it surpassed all revenue targets, becoming a major competitor in the men's subscription space.
![guapbox_patterns_animation_02.gif](https://images.squarespace-cdn.com/content/v1/613f58debf1d446167b41d4f/0e5750ae-949a-4523-8059-435e1db6e9f0/guapbox_patterns_animation_02.gif)
![guapbox_open_box_01.jpg](https://images.squarespace-cdn.com/content/v1/613f58debf1d446167b41d4f/0241901e-6bd1-4edc-b365-40be78b3602c/guapbox_open_box_01.jpg)
![guapbox_bonus_items_01.jpg](https://images.squarespace-cdn.com/content/v1/613f58debf1d446167b41d4f/5cc0b841-2f4c-4e4b-85ca-f7895e400ed6/guapbox_bonus_items_01.jpg)
![guapbox_boxes_01.jpg](https://images.squarespace-cdn.com/content/v1/613f58debf1d446167b41d4f/61b1270d-edac-4984-9872-4eac98622c8c/guapbox_boxes_01.jpg)
![guap_postcard_01.jpg](https://images.squarespace-cdn.com/content/v1/613f58debf1d446167b41d4f/dc658af1-3274-4ef7-b508-54903bbd8d93/guap_postcard_01.jpg)
![guap_split_02.jpg](https://images.squarespace-cdn.com/content/v1/613f58debf1d446167b41d4f/9a1cdb7e-a09a-4e58-9c11-293c056ba462/guap_split_02.jpg)
![guapbox_split_01.jpg](https://images.squarespace-cdn.com/content/v1/613f58debf1d446167b41d4f/f957b3ac-faf8-4505-b374-472f8c718d1b/guapbox_split_01.jpg)
![guap_ipad_01.jpg](https://images.squarespace-cdn.com/content/v1/613f58debf1d446167b41d4f/29329f22-8bab-4eb2-8358-ab7cb2de8a63/guap_ipad_01.jpg)
![guapbox_box_contents_animation_01.gif](https://images.squarespace-cdn.com/content/v1/613f58debf1d446167b41d4f/666e8467-dec2-4e8d-a855-8245c10685ca/guapbox_box_contents_animation_01.gif)
![guapbox_accessories_01.jpg](https://images.squarespace-cdn.com/content/v1/613f58debf1d446167b41d4f/4a4b3ac9-191b-44da-9ff6-923b96568bfe/guapbox_accessories_01.jpg)